Presentation Description: EXAMPLE Credentialing is important to the legitimacy of a profession, and to the professional stature of the individuals who practice within that field. However, counselors use different formats to market their qualifications and the result is confusion among consumers. Further complicating client decision making is the fact that most consumers use acronyms to represent credentials and the public is not educated about the differences (e.g., LPC, LCPC, LMHC, NCC, or CCMCH). In order to understand consumer perceptions of counseling credentials, we utilized a quantitative Q Sort methodology due to its ability to provide a “systematic study of subjectivity” (Rozalia, 2008). In other words, we wanted to know which counselor qualifications might play an empirical ole in the selection of a counselor.
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